There is only one world where color brushes, make-up palettes, nail polish, hair spray and Tweets can dwell in peace, and it’s this certain realm that beautypreneurs must learn to master. The internet is not only the mother of social media, but serves as a blank canvas for beautypreneurs to creatively build their business.
If your goal as a beautypreneur (my term for hair stylists, make-up artists, fashion stylists, salon owners, fashion and beauty bloggers and any other beauty entrepreneur) is to build a profitable business, then owning real-estate in cyber space is a must.
From connecting with clients to sparking publicity, social media is no longer merely an innovative technology platform, but a means of nourishing and growing your business. However, utilizing Instagram to its full capacity or understanding Facebook’s newsfeed may not be as seamless as winged eyeliner. Get ready to be schooled in the art of social media, one character (and mascara wand) at a time.
When it comes to mixing business with social media, Twitter serves as the basic formula to success. This social media platform allows businesses to “tweet”, or post short 140-character updates.
Beautypreneurs will especially find Twitter useful for interacting not only with their own audience, but other businesses as well. You gain twitter followers with your posts and can also follow other individuals, businesses and celebrities. Making connections with fellow businesses is not only beneficial to you in the long run, but helps boost your Twitter credibility.
• Use Twitter to notify your customers of special events or promotions
• Interact with your clients and build relationships; you’ll get to hear their thoughts, and they’ll get to hear yours!
• Post frequent updates of your business, whether it be a new exciting project or collaboration
• Post at least once a day or every other day. Posting to often can easily be an annoyance to your followers
• Follow and tweet businesses in your industry; you’ll both build brand equity by frequently interacting with one another
• It is easy and quick to get your message out
• Short, concise 140-character tweets makes it less likely for your audience to be distracted or lose interest
• Tweets can only be 140 characters or less, which can limit your messages
• Since there are so many people tweeting all at once your tweets stand a chance of being lost in all the twitter noise.
Today, Facebook has long evolved from college dating profiles to professional business pages. Facebook is universal in its social media usage. Hair and make-up artists can post photos or written “statuses”, interact with followers, and share links and content. Spas, barber shops, hair and nail salons can also setup a facebook page to market and promote their business.
If you are just starting your business this is my first recommendation. Your facbook page can serve as your website if you do not have one. Clients can come to your facebook page to learn more about your business including things like your address, phone number and hours of operation.
If you have just created your facebook page or are thinking about creating one growing your fans or number of likes can be challenging at first. Facebook marketing maven Amy Porterfield teaches individuals and businesses how to get their first 1,000 fans.
• Make your Facebook business page visually pleasing with rich photos and content. It’ll help engage readership
• Post statuses frequently, whether it be sharing a picture of a client’s before and after or an update on your latest project
• Promote salon specials, giveaways, or upcoming events
• Interact regularly with individuals who post or comment on your Facebook page
• Your content will reach a broad audience by appearing on numerous individuals’ newsfeeds, even if they may not be “fans” of your business page
• It is easy for your audience to interact with your content as they can simply hit the “like” button
• There is no character limit, unlike Twitter
• You can additionally host giveaways/contests and third-party platforms through your Facebook business page
• It can sometimes be difficult to locate Facebook business pages, as many individuals still primarily utilize Facebook for personal usage
• Facebook status updates can sometimes get lost in an individual’s newsfeed, especially when cluttered with other updates
• You will need a Facebook account yourself in order to create a Facebook business page
While Twitter is the queen of tweets, Instagram is the ruler of all things visual. This sleek and easy to navigate platform allows beautypreneurs to post images of new hair styles, hair color, make-up tips, and the latest fashion trends. Additionally, Instagram users can interact and comment on pictures other individuals post.
• Make your Instagram visually pleasing with interesting photos and content
• Post photos frequently to keep your audience entertained
• Utilize hashtags to help new users discover your pictures and account
• More individuals are more likely to interact with a visual photo than read words
• Instagram is the one site where businesses can quickly gain the most followers in the shortest period of time. By interacting with other accounts and posting frequently at the same time, your Instagram will quickly become a must to follow
• Snapping and editing pictures are quick and easy
• If your Instagram feed is not visually pleasing, people will be less inclined to follow you
• If you do not post frequently, you may lose followers in the process
• Captions are not extremely necessary in Instagram, so written content may not have a powerful influence
Dubbed as an online bulletin board, Pinterest allows users to “pin”, or collect, their favorite images, videos, recipes, and more. Pinterest caters to a mature audience when compared to Facebook and Instagram. This platform also gives users the luxury of categorizing their pins in specific “boards”.
For beautypreneurs, Pinterest is a smart way to publicize their images and tutorials. If you are a hair salon, hair stylist, make-up artist or fashion stylist with your own line of products Pinterest in one of the best tools for driving sales and increasing revenue.
Pinterest expert Melanie Duncan teaches the power of pinning which help businesses make more sales and increase profits by using pinterest. Melanie is my go to when it come to understanding the world of pinterest.
• Make your Pinterest visually pleasing with high quality photos
• Post photos of styling products, make-up or styling tools sold in your salon
• Pinterest is famous for its DIY content; consider constructing your social media around a DIY theme to help draw in followers (ex: DIY Ombre hair color tutorial or DIY profession hair styles for the boardroom)
• The ability to “pin” item makes it easy for individuals to access and share your content
• Individuals can pin items off your business site themselves, saving you the work
• Each photo is connected to the source site by clicking the image which can drive traffic, customers and clients directly to your web site.
• Out of all five social media sites, Pinterest is most likely the least popular
• Pinterest has a higher learning curve
• Pinterest largely focuses on visuals, meaning written content may not have a powerful influence
In the rising generation of YouTube stars, this video-streaming platform has become a quick favorite for beautypreneurs looking to launch their business the cinematic way. Hair stylists, make-up artist, manicurists, and salon owners can easily upload videos of their own, offering their content free of charge to a broad audience. Video can be viewed from all over the world. Some of the most popular beauty videos are hair and make-up tutorials. Teaching people how to do something is one of the fastest ways to drive clients and increase revenue.
• Make sure your videos are of high quality; more people are likely to subscribe to your YouTube channel when they know your delivery is consistent and well made
• Beauty how-to videos are always popular. Consider making videos that focus on makeup/hair/styling tutorials
• Collaborate with other YouTube beauty channels to help improve your own subscriber base
• You do not need a YouTube account to watch or search for a video; this makes it more likely for individuals to discover your channel
• YouTube videos show up in google searches which have higher conversions than just written content.
• Many individuals like myself have started and built entire businesses solely on Youtube videos.
• Filming, editing, and uploading YouTube videos can be time consuming
• It is easy for YouTube videos to get lost in the shuffle of millions of other similar videos
• Some YouTube videos may be blocked in certain countries due to third-party restrictions, meaning your content may not reach a maximum audience